EveryMatrix appoints Cnattingius to lead LatAm strategy

EveryMatrix has appointed Staffan Cnattingius as its new Director of Business Development for Latin American (LatAm) markets, overseeing the firm’s strategy for commercial expansion in the region.

Cnattingius has two decades of experience in the betting and gaming industry, having served in managerial roles at Play’n GO, Copacabana Gaming and QTech.

Additionally, he holds a considerable understanding of the LatAm gambling market and is knowledgeable in commercial strategy in both the online and land-based casino verticals.

“I am excited to have Staffan joining our Americas team,” said Erik Nyman, President of Americas at EveryMatrix. “He comes with unique experience, in-depth product knowledge, relationships and not least an impressive track record of success in Latin America.

“His professional experience will enable EveryMatrix’s goal of becoming the leading turnkey provider in the region. Staffan is the right man for the job, and I wish him welcome aboard.”

Cnattingius joins EveryMatrix as the company looks to strengthen its market position in both Latin America and the US, having gained experience as a European Tier-1 operator, providing in-house proprietary turnkey platforms including casino, sports affiliate management and payments solutions.

The firm launched its ‘business development hub’ in Miami last month, to coordinate its activity in the US and Latin American sectors.

Ebbe Groes, Group CEO of EveryMatrix, highlighted the new Miami location as a corporate milestone for the online gambling and sportsbook technology provider, securing its operations across all continents.

Commenting on his new role, Cnattingius said: “I’m delighted to be joining EveryMatrix during such an exciting phase of growth in regions I know so well.

“The company has a remarkable content suite and great coverage in both casino and sports, all delivered via a stellar platform built on amazing technology. But more importantly, EveryMatrix has a fantastic team and great organisational culture, which I’m looking forward to being a part of.”

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