SBC News Trustly refreshes brand to represent its global identity

Trustly refreshes brand to represent its global identity

Digital payments systems supplier Trustly has refreshed its logo and visual identity celebrating its 12th year in business. 

Recognised as one of the most popular and secure payment platforms for igaming incumbents, Trustly has revealed its new corporate identity, explaining that it has ‘traded its old shopping cart image and lock for a bold new T’.

Updating partners, Trustly said that it has refreshed its brand to better represent its products and services as a global technology enterprise which has enjoyed exponential growth across Europe, North America and Australia.

Furthermore, Trustly stated that it required a new identity to embrace its diverse 10,000 global merchants across an array of industries utilising its software as lead payment service. 

For igaming, Trustly offers the customised services of Instant Deposits, Instant Withdrawals, Pay-N-Play and KYC. 

Furthermore, Trustly will shortly launch its new retail payment offering Scan N Play, allowing players to make instant deposits/instant withdrawals to their bank account with no apps, no cash, no credit cards.

“At Trustly, we know that the payments landscape is changing faster than ever, especially as Open Banking sweeps the world. As such, our products and services are constantly evolving to meet new demands and we’re excited to unveil the fresh face of Trustly, which will help take us forward into the next phase of our journey,” said Trustly CEO Oscar Berglund.

“The new logo is optimised for the checkout environment, so merchants will be able to present Trustly’s online banking payment option in a clear and distinct way, while consumers will still recognize the brand they know and trust.” 

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