Inbet will provide its partners with the opportunity to enhance betting volume through the development of a ‘highly-customisable’ omni-channel platform, Atomic, that allows players to bet on more than 600 games from beyond the confines of the betting shop.
Adapted to a country’s specific gaming regulatory requirements, it enables players to use one registration card and PIN, which gives complete freedom to place bets from any access point in the system, using both cash deposits or credit cards.
Players distributed betting accounts are consolidated into one centralised profile, which facilitates streamlined account access from a variety of interfaces, including betting shop terminals, a self-service terminal, VLT or an an online mobile or desktop facility.
It comes after Inbet – a provider for the lottery, betting, gaming and amusement industries – expressed a desire to provide customers with “the ultimate reassurance of privacy and safety of all their payment transactions made through a highly secured, single account”.
Personalisation and ease of access differentiates the platform from others, as Atomic makes it considerably easier for operators to both register and manage accounts. It also tailors products and services according to the betting activity of individual players.
Pavel Korolev, Business Development Director for Inbet Games, said: “Whether choosing a cash deposit or a credit card payment option at a bookshop, internet club, and sport bar or any other retail gaming outlet, ATOMIC gives players the ultimate reassurance of privacy and safety of all their payment transactions made through a highly secured, single account.
“Featuring a wide range of individually customized gaming panels that include our best White Label solutions, ATOMIC will encourage your players’ gaming engagement to last longer and grow stronger even when they are physically away from your shop.”