SBC News Addison Global unites with All-in Diversity project

Addison Global unites with All-in Diversity project

The All-in Diversity Project has unveiled its latest founding member, Addison Global, the Creators of MoPlay, Gibraltar’s newest gaming operator and the industry’s latest mobile focused sportsbook.

In agreeing this partnership, Addison Global is aiming to take a lead in changing the way gaming values talent,  putting diversity and inclusion at the heart of everything it does from the outset.

Kelly Kehn, Co-Founder of All-in Diversity Project commented: “We couldn’t be more proud to welcome Addison Global to our Founding Membership. Having them lead with D&I as part of their overall launch as well as leading the conversation in one of the world’s more prominent gaming jurisdictions is about as impactful as it gets. We look forward to the progress they will be a part of.”

As a Founding Member of All-in Diversity Project, Addison Global, will be part of the global leadership group that works to set best practices for the industry in terms of Diversity, Inclusion and workplace equality. Juergen Reutter, the CEO of Addison Global, outlined: “the All-in Diversity Project’s vision and objectives are entirely aligned with our own. Attracting the industry’s top talent to join a challenger brand takes a very particular and special culture. We are building our business from the ground up, and by putting diversity and inclusion at the forefront of our identity, we believe it can be a key differentiator for Addison Global in the industry. This approach will also serve as an enabler for the growth and expansion of our global operations – a truly international business can only be mastered with a truly international and diverse team.”

Nyreen Llamas, Chief Strategy Officer of Addison Global also spoke of the partnership: “Given we are a new business, the core values of diversity and inclusion formed an essential part of our foundational matrix from day one, we don’t need to resolve any legacy issues arising from a lack of diversity, instead we will ensure such values are entrenched for our future growth as a business. I am looking forward, together with our team, to being a part of the founding membership group, as we commit to supporting the work of All-in Diversity Project and all that it represents.”

Tina Thakor-Rankin, also Co-Founder of All-in Diversity Project concluded: “We’re really excited to have Addison Global on board. Gibraltar is one of the world’s key hub jurisdictions, home to some of the world’s biggest brands and sportsbooks – a vertical closely associated with traditional views and perceptions of what employees and customers look like. To have Addison Global join us not as a start-up, but as a challenger brand established by some of the leading figures in the industry, hopefully sends a positive message to the world and helps push traditional perceptions of sports-betting and sportsbooks into the 21st century.”

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