SBC News Voice of the Sports Betting Industry
A further expansion has been announced by Yggdrasil Gaming, with the online and mobile casino games supplier strengthening its position on the Danish market.
The latest operator to be added is bet25.dk, following deals with Jackpotjoy Group and Danske Spil towards the end of 2017.
Bet25.dk is currently operated under the Ecosys A/S banner, with the firm having recently signed a conditional agreement to be acquired by Swedish horse racing operator AB Trav och Galopp (ATG), upon re-regulation of its gambling market next year.
Thomas Hartvig Petersen, Casino Manager at bet25.dk, said: “Yggdrasil is a familiar name to online casino players worldwide, and we are certain our Danish players will enjoy their fantastic games.
“Expanding with innovative content is key to our strategy of offering our customers the very best casino experience, and Yggdrasil’s games will play a key role in this.”
In addition to gaining access to Yggdrasil’s slot catalogue, including Vikings Go Berzerk, bet25.dk is to also benefit from Boost, its collection of in game promotional tools which place a focus on player engagement and retention, and Brag, a tool which allows the promotion of games via social channels, to aid marketing of the titles.
Yggdrasil CEO Fredrik Elmqvist added: “Agreeing another major operator partnership in Denmark further underlines the importance of this growing regulated market to Yggdrasil.
“We have enjoyed significant growth entering regulated markets in 2017, and it is clear our content is in high demand among operators and players in Denmark.
“We look forward to working alongside the bet25.dk team and helping them offer an even stronger content portfolio to their customers.”
