EnergyCasino has announced the launch of a brand awareness and player acquisition campaign for the Polish market, featuring IFBB pro Robert Burneika.
Simona Pinterova, PR Manager at EnergyCasino, explained: “Robert Burneika embodies so much of what the Energy brand is all about; he’s powerful, he’s capable, he delivers, but he doesn’t take himself too seriously. Most importantly, he’s genuine and people instantly take to him. The Polish market has always been central to our business, and we’re looking forward to bringing it something really special with our Hardkorowy Koksu campaign.”
Robert Burneika made his first appearance representing the company at the 2016 Berlin Affiliate Conference (BAC), where he showcased his strength by challenging delegates to arm wrestles. Known as ‘Hardkorowy Koksu’, Burneika is a celebrity bodybuilder in Poland with a no-nonsense personality which makes him the ideal face, and body, of the EnergyCasino brand.
In addition to appearing at industry events such as BAC, Burneika also features in a new video commercial, as he invites players to join him at EnergyCasino and ‘feel the power’. The video marks the start of a new era for EnergyCasino, during which they will be focusing on increasing the quality and intrinsic entertainment value of their marketing content.