LalaStars: 2025 is the year of the player and their experiences

Writing for SBC News, LalaStars CEO Mares Shamzy outlines some of the affiliate programs biggest operational and strategic objectives in 2024, and outlines some key trends to look out for in the year ahead, noting that 2025 is “all about player experiences”.

2024: A Year of Domination, 2025: A Year of Revolution

The past year wasn’t just successful — it was record-breaking. LalaStars solidified its position across many markets in the global iGaming industry, setting new standards and redefining what’s possible. But while 2024 brought a whole host of successes, 2025 is about breaking barriers, redefining engagement and delivering next-level innovation. 

2024: Our Unstoppable Rise

The past year has been record-breaking for LalaStars. We have enjoyed a range of highlights and achievements. 

LalaStars placed a big focus on expansion in 2024, highlighted by the fact that we launched eight new brands to expand our market’s influence. Additionally, we entered 10 new geo-markets in a bid to expand our global footprint.

We have also made significant strides in our mission to improve our solutions. Our innovation-driven improvements include AI-powered personalisation tools, a whole host of gamification tools and a cutting-edge referral program. This is all part of our strategy to significantly enhance our player engagement solutions. 

During 2024, we aimed to elevate our brand presence through a number of different ways. That’s why you would have seen LalaStars participate in eight industry events in 2024. In four of those, we had our own stand. This helped us to foster and strengthen our strategic partnerships as well as reach out to new ones. 

A highlight of our conference year was hosting our ‘Astral Party’ at SBC Summit in Lisbon, where we welcomed over 1500 guests.

The formula for our hugely successful year? Relentless innovation, strategic investments and a team that pushes boundaries every single day.

LalaStars’ Goals for 2025

The future starts now. In 2025, LalaStars will aim to revolutionise engagement, expand our global reach and introduce game-changing innovations for both partners and players.

Our Key Objectives include the following:

• AI-powered retention tools – We want to continue developing our AI solutions so that we can access smarter analytics, deeper insights and stronger conversions.
• Enhanced gamification – We will introduce new levels, exclusive bonuses and thrilling quests to maximise player engagement. More on that later.
• Improved analytical tools – This year, our partners will gain access to more detailed statistics and forecasts, enabling faster and more informed decision-making.
• Updated features, such as:
  -Time-Sensitive Welcome Bonus: Solving the Hesitation Problem
  -Risk-Free Bonus for Casino Players: Eliminating First-Time Deposit Anxiety
  -Personalised Game Recommendations with AI: Enhancing the Player Journey
  -AI-Powered Outreach for “No-Deposit Users”: Turning Interest into Action

As I mentioned, gamification is a massive part of our strategy. We utilise many gamification tools in our platform, including:

• Daily Wheels of Fortune
• Missions
• Achievements
• Gift shop
• In-game currency
• Races (mini-tournaments)
• Level-up rewards (scratchcards, Wheels of Fortune, loot boxes, etc.) 

For our gamification, among other things, we use: 

•  Wheels of Fortune, which users can spin for free every 12 hours. 
•  Email and SMS reminders. They have no negative effect on the users.

2025 iGaming Trends

The industry is rapidly evolving, with AI increasingly vital in operational processes. Despite this evolution, personalisation and security remain top priorities. 

Here’s what will define success in 2025:

Big Data for Personalisation: Companies will leverage large-scale data analysis to predict user behavior and deliver tailored offers, significantly improving marketing efficiency.

Brand Awareness as a Growth Driver: Brand recognition will be crucial for sustainable growth, enhancing player trust and retention.

Marketing Reimagined: Influencer collaborations, affiliate strategies, SEO optimisation, and paid advertising will rule.

We believe 2025 is the year of the player and their unique experience.

Tips for Our Partners

To maximise success within our affiliate program, stay ahead of the curve with these strategies:

• Investing in personalisation – Utilise data analytics to create customised campaigns for different audiences.
• Prioritise mobile optimisation – By 2025, 75% of iGaming traffic will come from mobile.
• Master your analytics – Track, test, and optimise to identify weak points and refine the most profitable approaches.
• Stay connected to the industry – Attend conferences, network with experts, and implement best practices to remain competitive.

Meet LalaStars: 2025 Event Calendar

We’re ready to show what it truly means to be a leader. The LalaStars team looks forward to meeting our partners and guests at these upcoming events:

• SiGMA Eurasia, Dubai – February 23-25
• Conversion Club Conference, Warsaw – April 16-17
• NEXT: Valletta 2025, Malta – May 7
• iGaming Club Conference, Málaga – May 26-28
• BIG Conference, Belgrade – June 12-13
• Conversion Conference, Kyiv – June 14
• iGB Live, London – July 1-4
• SBC Summit, Lisbon – September 16-18
• SiGMA Europe, Rome – November 23-26

Each event will be a prime opportunity to connect, explore new ideas, and forge valuable collaborations.

The Future is Now — Are You Ready?

LalaStars isn’t just growing — it’s reshaping the iGaming industry and setting new standards through these six steps:
1. AI-Powered Personalisation & Player Retention
2. Gamification to Boost Engagement
3. Innovative Bonus Structures to Increase Conversion
4. Data-Driven Optimisation & Advanced Analytics
6. Focus on Player Experience & Brand Awareness

Our success is a testament to the success of our partners. Join us in 2025 and be part of the revolution.