SBC News Voice of the Sports Betting Industry
Following today’s ‘Extraordinary General Meeting’ (EGM), shareholders of Stockholm-listed Unibet Plc have approved the firm’s proposed name change from ‘Unibet Group Plc’ to Kindred Group Plc.
Updating company stakeholders, Unibet governance detailed that its expects its first full day of trading under the Kindred Group name to be on Monday 12 December 2016.
This September Unibet governance issued a corporate update detailing that it had proposed a group-wide name change to its investors. At the time, Unibet governance stated that the name change was needed in order to unify it’s large online gambling portfolio under one corporate entity.
Kindred Group will now become the holding company of legacy brand Unibet, unified with the acquired assets of iGame, Stan James, Bingo.com and MariaCasino.
The name change has been supported by Unibet founder and Chairman of the Board Anders Ström, who at the time of the proposal stated
“In this rapidly changing industry, clarity is essential. This is why we now propose to change the name of our group company, thereby avoiding confusion and creating better conditions for our future growth”.
Unibet is expected to reveal its new corporate brand and logo in the coming days
