SBC News Voice of the Sports Betting Industry
Betradar, the world’s leading supplier of sports and betting related data, today announced a new partnership with its longstanding client Hrvatska Lutrija d.o.o., the national lottery of Croatia. Under the terms of the agreement, Croatian Lottery will integrate Betradar’s market leading Live Odds Service into its product portfolio, and thereto, significantly enhance the range of its in-play betting offer provided to the Croatian market.
Betradar’s Live Odds Service is a fully automated and integrated in-running trading service that offers a broad variety of live betting sports and markets. In total the in-play betting portfolio contains round- the-clock coverage of up to 18,000 live events per month across 18 different sports with more than 350 unique betting markets. As the official data partner of the International Tennis Federation (ITF), Betradar is able to offer over 60,000 live tennis matches per year.
Daniel Ferić, Chairman of the Board of the Hrvatska Lutrija d.o.o., said: “We took a deliberate decision to use Betradar’s service, not least for their experience as the leading sports and betting-related data service provider. With the integration of Betradar’s Live Odds Service, we’ll not only improve our company’s portfolio but also guarantee an entertaining live betting solution customised to satisfy the needs of all sports enthusiasts.”
George Schneider, Director Sales at Sportradar welcomes the extension of the co-operation with the Croatian Lottery: “We are pleased to work with Hrvatska Lutrija as it is very important for us to strengthen this long and successful partnership. Supporting them with our comprehensive Live Odds Service, enables Croatian Lottery to sustain and develop their sports betting offering. Moreover, we are confident that this valued partnership will lead to great mutual growth, now and in the future.”
