An event that has been described as the “gateway to Africa’s gaming market” was always likely to attract interest from expansion-seeking virtual betting provider Golden Race.
CEO Martin Wachter made the trip to the Kampala Serena Hotel in Uganda for the Sports Betting East Africa Summit from 10-11 April, alongside salesman Christoff Sattler, and partner and client for Uganda Shamir Hirani.
The event was focused on trends, challenges and opportunities that exist in the growing African market due to variable cultures and the sheer size of the continent.
The two-day agenda also saw gaming experts embrace a growing level of transparency within the African sports betting market, examine the impact of the Lotteries and Gaming Act in Uganda, and discuss the rise of mobile as a game changer for the sports betting business in the region.
Wachter commented: “The Sports Betting East Africa is an important show for us – I love returning to Africa – we have so many great customers and friends here, and every time we see new retail locations springing up with our range of products. We have a number of products tailor-made for this continent and its unique challenges and infrastructure, and it is very pleasing to see all our hard work pay off for our customers here.”
The CEO has also expressed his interest in the African market profile panel at Betting on Football 2017 (3-5 May), which will touch on how the industry is dealing with increased digitalisation of the customer and whether African bookmakers can follow SportPesa’s lead to compete with both Asian-based and UK bookmakers for a share of the football marketing real estate.
He added: “There are a few market profile sessions at Betting on Football which catch my eye this year – the ones regarding the potential of Spain & LatAm, the exploding African market and football betting, and the Asian market place in the industry – Golden Race have strong growth in all those areas, so are particularly interesting to me.”