Camelot Group has moved to revamp the September schedule of the National Lottery, seeking to boost the general public’s engagement with UK high street retailers helping them recover from lockdown.
Announced as its ‘Big September’ makeover, the National Lottery will host a further three ‘’Must be Won’ draws next month providing its retailers with further weekly millionaire draws to promote to the public.
Further enticement sees Camelot announce a ‘new lotto rule’, as players who match two numbers in ‘Must be Won’ draws will be rewarded with a £5 prize and a Free Lucky Dip, should the main jackpot not be matched by six numbers – previously the jackpot was only shared between cash prize winners.
Camelot’s Commercial Director, Neil Brocklehurst, explained: “We’ve got three fantastic draws lined up in September to get National Lottery players xcited, as well as to provide a commission and footfall boost for our 44,000 retail partners.”
The National Lottery kicks off its Big September hosting a £20 million ‘Must be Won’ draw, which will be closely followed by two back-to-back EuroMillions jackpots – one which guarantees 20 millionaire prizes and one with a boosted jackpot of over £100 million.
In its statement, Camelot highlighted the success of its recent competition changes, which have cemented ‘Must Be Won’ draws as a popular addition to the National Lottery’s portfolio, alongside its new ‘Set for Life’ prize which offers a jackpot of £10,000 a month for 30 years.
“In terms of Lotto, the changes we made a couple of years ago are continuing to prove really popular – particularly the ‘Must Be Won’ draws where, when the jackpot isn’t won outright, it rolls down to all of the other cash prize winners. But we’re always looking at ways to make our games even better, and one thing that Match 2 winners were regularly telling us was that they wanted a share of the jackpot too.” Brocklehurst added.
“We know an unexpected extra fiver – which could be spent on a box of chocolates, a book or magazine, or to treat a friend to a coffee – can really put a smile on someone’s face. For our retail partners, on top of the usual commission they make on the free Lucky Dip and paying out some of the other boosted prizes, this will mean a significant number of players reinvesting their £5 win back in store”.