SBC News Voice of the Sports Betting Industry
Updating the market, Jackpotjoy Plc has announced English comedian and TV presenter Paddy McGuinness as the new face of Jackpotjoy.com
McGuinness the lead presenter of ITV’s popular ‘Take Me Out’ show, succeeds actress Barbara Windsor as JackpotJoy’s new brand ambassador.
Last week, Jackpotjoy launched its new ‘integrated advertising campaign’ which builds through a series of content on TV and online.
The campaign advert was first aired on Thursday 14th September, and features Paddy decorating his home with royal-themed merchandise as he celebrates receiving the final endorsement from the ‘Queen of Bingo’.
Irina Cornides, Chief Executive of Jackpotjoy, commented on the new ambassador “We’re ecstatic to welcome Paddy on board as the new face of our latest Jackpotjoy campaign. We wanted someone who fitted well with the brand and, just like Jackpotjoy, Paddy is entertaining, fun and someone that our target audience resonates with.”
Commenting on his new role, PaddyMcGuinness commented on the campaign “What a thrill to be Jackpotjoy’s new royal ambassador and be a part of this fantastic campaign. Bingo is in my blood. My mum used to work in the local bingo halls around Bolton and it’s a game that this country loves. As you’ll see in the advert, it was an emotional moment for me to receive the final endorsement for the legendary Barbra Windsor.”
