New Playtech Plc sports division Playtech BGT Sports (PBS), the firm’s supplier of omni-channel betting technology, has reported record-breaking shop SSBT performance during the Cheltenham Festival 2017.
Turnover was up substantially on the previous weekly records during the Festival, as customers took advantage of new features including Best Odds Guaranteed and Lucky Bet Concessions.
It was the first Cheltenham Festival since PBS launched its joint-venture Racing Post product, which includes a full suite of integrated content appealing strongly to the low-mid wagering recreational customer.
Betting during the festival also saw the share of bets on multiples such as Lucky 15s and Trebles grow as more customers adopted the wider functionality of the SSBT, migrating towards the higher margin, non-singles bet types.
PBS’ dedicated specialist trading team enjoyed a particularly strong Festival, releasing prices earlier and offering higher limits while maintaining margin.
John Pettit, managing director for UK, Ireland, Asia and Australia at PBS, said: “Our figures throughout the Cheltenham Festival were very positive as we saw record-breaking horse racing turnover coupled with margins that you would usually associate with football on SSBTs.”
“With the National just around the corner, we continue to provide retail operations with a viable, profitable proposition that brings the best of digital to the retail space. It