SBC News Voice of the Sports Betting Industry
The UK Gambling Commission (UKGC) has presented its latest 2016 statistics report into ‘UK gambling participation, attitudes and behaviours’ of British consumers.
Focusing its research on consumer participation and perceptions of gambling verticals, the UKGC gives detailed insight on user habits, influences, product awareness and attitudes to betting and gaming.
Presenting its 2016 results, the UKGC reports the headline figure that 48% of respondents have gambled in the past four weeks (a 3% increase on 2015), the figure drops to 33% when you exclude those that have only played the National Lottery.
The survey make-up consists of 53% of men (50% in 2015) and 44% of women (41% in 2015) that have gambled in the past month. 17% of people that gambled did so online, with 97% of online gamblers gambling at home (unchanged from last year).
James Green, UKGC programme director commented on the study: “This report paints an important picture of how consumers in Britain choose to gamble – identifying emerging trends and potential risks to the public. We are also now able to provide a more detailed snapshot of online behaviours, which featured for the first time last year.”
“Effective protections come from strong evidence. Our research puts us in a powerful position to better understand the needs of gambling consumers.”
