SBC News Evoke hires global HR expert Anne Sewell as Chief People Officer

Evoke hires global HR expert Anne Sewell as Chief People Officer

Evoke Plc has confirmed the appointment of Anne Sewell as the new Chief People Officer (CPO) of the reorganised LSE gambling group.

An expert in the management of global HR transformation projects for mass market enterprises, Sewell joins the Evoke executive team from Dentsu, where she served as CPO of Asia’s biggest advertising and media conglomerate.

Updating investors, Evoke underlined Sewell’s proven track record, having formerly led HR projects and transformation programmes for SKY and the Kraft Heinz Company.

Taking leadership of Evoke’s global HR strategy, Sewell replaces former CPO Mark Skinner, who has “moved on elsewhere to a new job outside of the industry.”

SBC News Evoke hires global HR expert Anne Sewell as Chief People Officer
Per Widerström: Evoke Plc

Per Widerström, CEO of Evoke, said: “I am delighted to welcome Anne as our new Chief People Officer to bolster our first-class executive team. With an incredible track record and extensive experience creating winning cultures, we are confident she is the right person to take our people strategy forward and help us unleash the full potential of our colleagues around the globe.

“I would also like to thank Mark Skinner, who is leaving the Group to take up a new opportunity outside the industry. Over his eight years with us, he played a pivotal role in the development of our HR functions and significantly helped us bring the fantastic colleagues from 888 and William Hill together. We wish him well for the future.”

Evoke Plc is the new corporate identity of 888 Holdings, changed to reflect the LSE firm’s enlarged portfolio of 888, William Hill and Mr Green brands.

2024 is deemed a critical year for Evoke to execute the objectives of its Value Creation Plan, resetting the firm’s operating model and returning its business towards sustainable profits.

Planned objectives of the VCP see Evoke’s new leadership target securing £30m in annual cost savings, in which the company announced its departure from the US market in Q1 trading.

Anne Sewell said: “I am thrilled to be taking on this global role with Evoke and to work alongside Per and his team. This is a really exciting time for our business, and I am looking forward to being part of Evoke’s future success.”

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