Flutter kickstarts enlistment drive for responsible gambling start-ups

Flutter kickstarts enlistment drive for responsible gambling start-ups

Flutter Entertainment’s Alpha Hub has put out the feelers for betting and gaming start-ups to work with the global gambling group’s Positive Impact Plan.

Interested early stage companies have been asked to apply for the FTSE100 firm’s Flutter Tech4Good Award and the Flutter & RGC: Play Well Challenge. The group is targeting early-stage companies with responsible gambling specialities.

The Tech4Good Award and Play Well Challenge serve to support Flutter’s RG and social responsibility initiatives, particularly the Positive Impact Plan’s objectives.

The latter is coordinated in partnership with the North America-focused Responsible Gaming Council (RGC) as a means to create a safer gambling environment, in cooperation with start-ups, via innovative solutions. .

Flutter Entertainment Chief Innovation Officer, Conor Lynch, said: “The Flutter Tech4Good Award and Play Well Challenge align our expertise in technology with the ambitious targets set out within our Positive Impact Plan. 

“As part of this, we want to utilise our global scale and in-house talent to support the innovative startups that are developing technology that enhances consumer protection and drives positive change in the communities in which we operate.”

Flutter has a history of engaging with startups to achieve prominent objectives, having called on startups to work on innovations for its 625 shop-strong Paddy Power retail division last year.

In its latest recruitment drive, Flutter has outlined some core goals for those interested in working on its Positive Impact Plan, the first being to improve the lives of 10 million people through sport, play and employee skill sets by 2030.

Secondly, the firm aims to have 75% of its active online customers using Play Well tools by the same year, and at least 50% by 2026. Play Well tools include time, money and education tools such as deposit limits and activity statements.

Applications for Tech4Good close on 18 August 2023, with start-ups seeking to address social issues as the primary target, particularly firms which aim to meet the needs of disadvantaged groups and with a ‘clear plan to scale’ have been encouraged to apply.

Flutter detailed: “We want to work closely with entrepreneurs who are committed to improving society and helping to make a difference through cutting-edge technology solutions.”

Meanwhile, startups interested in the Play Well Challenge have until 8 September 2023. Flutter seeks to gain insights from ‘better systems, technology and research’ from start-ups and entrepreneurs looking to enhance the customer experience and responsible gaming policies.

Responsible Gambling Council CEO, Shelley White, added: “RGC is proud to collaborate with Flutter on this important programme to minimise harms related to gambling. 

“The Flutter & RGC Play Well Challenge has the ability to drive real change in Responsible Gambling, globally, and ultimately create a safer gambling experience for millions of people.”

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