Better Collective bolsters UK muscle with The Daily Telegraph

Jesper Søgaard – Better Collective

Stockholm-listed affiliate marketing publisher Better Collective AS moves to expand its UK profile and presence, securing a digital services partnership with The Daily Telegraph.

The partnership will see, Better Collective integrate its content and referral technologies across Daily Telegraph publishing platforms, promoting content that engages and educates readers on igaming and betting verticals.

The Daily Telegraph commercial arrangement will be led and co-branded under Better Collective’s flagship portal bettingexpert domain, which will see the betting publisher secure a further channel to operate and market within the saturated UK online gambling marketplace.

Jesper Søgaard, CEO of Better Collective: “Better Collective is all about transparency. We aim to make sports betting and gambling entertaining, transparent and fair, and a partnership with a world class brand like The Daily Telegraph allows us to empower millions of UK online bettors. This innovative commercial partnership – in my mind – very well illustrates the future of the fierce media market. I think we will see more ventures like this, and we will definitely be able to benefit from each other’s expertise. I am very proud that The Telegraph Media Group has chosen us to assist them in developing their business”.

The details of the financial terms remain undisclosed; however, The Daily Telegraph will receive a fixed license payment and all future revenue generated will be split between the parties balanced in favor of Better Collective.

Nicolas Gaertner, Managing Director, Commerce at The Daily Telegraph: “We are excited to be partnering with Better Collective and look forward to a prosperous commercial relationship for years to come.”

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