Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

SBTech continues tier-1 form by winning Svenska Spel sportsbook tender

Andrew Cochrane – SBTech

SBTech has secured a further tier-1 betting systems partnership this summer, becoming the lead multi-channel sportsbook provider to Swedish state-owned gambling operator Svenska Spel.

Fresh from securing lead sportsbook platform arrangements with Veikkaus Finland and The Oregon Lottery, SBTech has won the fiercely contested Svenska Spel competitive procurement process.

SBTech underlined that Svenska Spel had chosen its sportsbook systems, highlighting provisions such as its configurable and localised Managed Trading Solutions (MTS) and next-generation APIs, helping the operator scale the complexities of Sweden’s re-regulated gambling marketplace.

Andrew Cochrane, Chief Development Officer at SBTech, said: “We are incredibly proud and excited to have been awarded this partnership with Svenska Spel Sport and Casino AB following a an extremely rigorous selection process. We look forward to completing the integration of our sportsbook solution across Svenska Spel’s retail, mobile and online channels and helping Sweden’s leading gaming company deliver the foremost sports betting experience in the market.

“To have secured one WLA member agreement this year has been a huge achievement, but to now have three large-scale government projects underway is phenomenal. It is a testament to our award-winning technology, products and services, and the dedicated team we have built and continue to invest in as we grow across major regulated and newly regulated markets around the world.”

Further dynamics see Svenska Spel governance back SBTech responsible gambling tools and procedures to meet Sweden’s amplified compliance demands.

The procurement saw Svenska Spel rank SBTech’s tech support as best-in-competition, with the firm able to deliver a secure and efficient stack, featuring innovative features including the ‘Yourbet bet builder, tailored specifically for the Swedish marketplace, which allows players to customize their bets across highly popular regional sports.

Björn Kjellsson, Product Manager for Sport & Racing at Svenska Spel Sport & Casino, added: “It feels fantastic to present this partnership which we are very happy is finally in place. It has been a long process to find the right partner for us which we think we have in SBTech. We are very pleased with our choice and we are convinced that our customers will appreciate our updated sportsbook when we go live.”

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