Juroszek family backs ‘proven player’ Better Collective

Mateusz Juroszek the Chief Executive & President of Polish market leading bookmaker STS has purchased €1 million worth of shares in Stockholm-listed industry affiliate marketing publisher Better Collective AS.

The transaction has been undertaken through Juroszek’s gambling investment vehicle Betplay international and will be co-owned with his father Zbigniew Juroszek, the Founder and President of Polish real estate and construction conglomerate ATAL Group SA.

Expanding its gambling investment portfolio, the Juroszek family have purchased 140,000 shares in Copenhagen-based Better Collective, a leading publisher of igaming and sports betting domains within Europe, which seeks to aggressively expand its services with the US market.

Issuing a personal statement through Betplay International, Mateusz Juroszek detailed confidence in Better Collective achieving its US ambitions, noting the publisher’s proven track record in launching new products and in meeting the saturated betting market’s scale demands

“This is one of the largest companies on a global scale, which bases its activities on partner systems in its services, which have about 7 million visits per month. Over recent years, the entity has made many acquisitions in various parts of the world worth several dozen million euros. An interesting business model also translates into efficiency – because the company increases its financial results abruptly and today is valued at about 320 million euros ” Juroszek detailed to Polish media.

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