Betsson AB’s Spanish online gambling property Betsson.es has partnered with Madrid-based live music, youth culture and entertainment group After Brunch, becoming a lead sponsor of the upcoming ‘After Brunch Pride Party’.
Hosted this Sunday 7 July, the After Brunch Pride Party is considered one of the major festive events of Madrid Pride, taking place at the City’s ‘Ventas Bull Ring’ (capacity 23,000) in the district of Salamanca.
The After Brunch Pride Party will be headlined by Detroit ‘deep house legend’ Carl Craig, and German ‘techno queen’ Magdalena Solomun (Magdalena), a figurehead of the Berlin and Hamburg rave scenes.
In its update, Betsson.es marketing details that the sponsorship forms part of the brand’s commitment to ‘becoming the benchmark for those looking for a different type of play’.
Stockholm-listed Betsson AB launched its first Spanish market property Betsson.es in February 2018, led by Andrea Rossi, Group Managing Director, for Southern Europe and LATAM regions.
“This open-air festival symbolizes fun, plurality, quality and innovation, values with which Betsson is 100% identified. For this reason, we back of being actively present at Pride Madrid for this sublime party, where he will have a VIP box and draw lots of tickets for users registered on his website Betsson” Betsson.es details of its sponsorship of After Brunch.