Wirecard ups Beşiktaş fan engagement with app wallet

Global payment processing firm Wirecard and Turkish Süper-Lig football club Beşiktaş JK have launched a new mobile wallet installed within the Istanbul club’s latest mobile app.

Supporters with the Beşiktaş JK app will be able to order and pay for refreshments from their seats during the match, also enabling them a queue jump to pick their order up.

Wirecard processes the digital payments within the Beşiktaş JK mobile app which has more than 300,000 users.

Dündar Özdemir, Managing Director, Turkey at Wirecard talked about the companies pride to work with such a respected, “forward-thinking” club like Beşiktaş JK.

He commented: “We share a common vision of enabling seamless, optimized customer experiences and are delighted to offer Beşiktaş JK fans the possibility of making quick and simple purchases via the Beşiktaş JK mobile app.

“Together, we are meeting the needs of modern sports’ fans who have high expectations not only from their team but also from their digital experiences.”

The initial launch is solely for main refreshments sales however the Turkish club have said they plan to make it possible to pay for alternative affiliated sale points – as well as other fast food outlets – through the integrated mobile wallet.

In the future, they plan to authorise payments for Beşiktaş JK branded merchandise through the mobile app. Furthermore, fans will be able to earn points whenever they use the mobile wallet to make purchases in an attempt to enhance brand engagement and loyalty.

Chief Marketing Officer at Beşiktaş JK, Umut Kutlu, spoke about the clubs desire to make each matchday experience as positive as possible.  

He said: “Thanks to Wirecard, we now offer our fans a new level of convenience by enabling them to purchase refreshments within the new Beşiktaş JK mobile app and skip the long lines that can form at half time when up to 40,000 spectators leave their seats at the same time.

“We have already received great feedback on the app and are excited to expand the payment solution to other areas soon.”