Updating the market, Playtech development details that product enhancements have been designed to ‘transform the way content is created, discovered and distributed by operators’.
POP has been integrated with Playtech’s lead IMS platform, in which its customers will benefit from access to its data-driven Playtech Engagement Centre, and will be further supported by its new content discovery system – ‘Marketplace’.
Commenting on POP, Shimon Akad, COO of Playtech Plc, said: “Playtech’s technology continues to serve as the architecture of the betting and gaming industry for operators and content providers. POP will cement Playtech’s status as the platform and technology provider of choice in the industry by bringing unparalleled access and integration capabilities to users. Combined with Marketplace and GPAS, we are looking at the future of content creation & discovery for the industry.”
Moving forward, POP will provide Playtech clients with instant access to an extensive library of leading industry suppliers, including IGT, Red Tiger and Blueprint.
The POP system has been utilised by new Playtech partner Buzz Bingo, who have benefitted from the new content delivery platform across both Bingo and Casino verticals
Chris Matthews, CEO of Buzz Bingo, added: “Our partnership with Playtech has the potential to be a game-changer. The new platform takes us to the next level and will allow us to deliver a significantly enhanced player journey across both retail and digital. We’re really excited about what’s ahead as we continue to develop our offer.”