GiG secures UKGC B2B licence for sports betting modules

The UK Gambling Commission (UKGC) has granted Oslo-listed online gambling firm Gaming Innovation Group (GiG) the right to service industry sports betting platform and systems’ provisions at a B2B level.

Updating the market, GiG governance confirms that it has secured a complete UKGC B2B licence, which will allow the Oslo enterprise to service its existing white label partners and external brands targeting the UK betting market.

Building its B2B sports betting division, GiG has developed three critical modules which form part of its new ‘GIG Core’ platform:

  • GiG Sports Connect – Proprietary odds and aggregated odds and data service
  • GiG Trader – Trading tools and risk management platform
  • GiG Goal – Mobile-first front end and middleware solution

All three modules have been accredited by the UKGC. In its update GiG governance confirms that its flagship brand will be its first property to service GiG Core systems for the UK.

Publishing its 2018 interim update, GiG Group CEO Robin Reed detailed that the company would emphasise expanding its B2B commercial pipeline within regulated markets.

Outlining future growth prospects, Reed and GiG governance seek to deliver the industry’s leading platform servicing all functions of the online gambling’s value chain.

Building up its sports betting prospects, this August GiG confirmed Stockholm-listed MRG Group (formerly Mr Green) Latvian market property 11.LV as first sports betting client.

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