SBC News Voice of the Sports Betting Industry
Online bookmaker Sky Bet has announced the launch of its new feature ‘Group Betting’, allowing its customer to form ‘community accumulators’.
‘The concept is for a group of friends to create a Group in which they build a Group Bet (Accumulator) by each member of the group making one selection each’ details Sky Bet in its product release.
When the group confirms its bet selections, individual customers will then be able to place the group bet slip into their personal Sky Bet accounts and place their personal wager.
Furthermore, customers will be able to modify market selections, once the betslip has been transferred to their personal accounts.
Launching the new function, Sky Bet states that its ‘Group Betting’ feature is not a ‘syndicated bet’, as group accumulator winnings are not split between participating players.
Group Betting will be made available to all Sky Bet customers, with the bookmaker creating a new menu section on its sports betting desktop and mobile clients.
At present, Sky Bet will allow its users ‘to be in a maximum of 5 betting groups either created or joined’.
Andy Evans, Principal Product Manager, Sky Bet said “The idea of Group Bets came through the internal CoLab project that we ran earlier this year. We then tested it with customers and found that a large number were already doing this with their friends either physically when together or digitally through messenger apps etc. We identified a number of pain points though in what they’re currently doing and established that we could address a large number of those with Group Bets.
“Essentially we’ve taken a behaviour that already exists and created an experience that satisfies users’ needs and simplifies that activity for them. We’re still in a Beta phase, but the aim is see how customers respond to what we’ve done so far and see what it is that interests them most.”
A full breakdown and T&C’s of Sky Bet’s new Group Betting function can be found at – https://support.skybet.com/s/article/Sky-Bet-Group-Betting
