SBC News Voice of the Sports Betting Industry
Having launched Colombian sportsbook rushbet.co, Stockholm-listed Kambi Group Plc and US casino group Rush Street Gaming are set to expand their partnership within US shores.
Last week, Rush Street’s digital subsidiary RSI debuted its new licensed Colombian online sportsbook rushbet.co, which has been developed by betting technology provider Kambi.
Project stakeholders, detailed a quick and effective delivery of online sportsbook provisions for RSI’s Colombian market launch.
“The release of rushbet.co comes less than a month after Kambi and RSI announced their Sportsbook partnership. Kambi and RSI completed a deep platform integration, with the Kambi Sportsbook successfully embedded within Rush Street Interactive’s proprietary platform.
As a result of the thorough and well-documented integration process, RSI has a high level of autonomy over the Kambi Sportsbook, giving the operator the freedom and flexibility to adapt the technology to its own requirement” detailed project stakeholders
The release of rushbet.co comes less than a month after Kambi and RSI announced their Sportsbook partnership, news which came in the wake of the U.S. Supreme Court striking down the country’s federal ban on sports betting.
The successful integration and delivery of Rushbet.co sportsbook provisions, has seen RSI move to extend its partnership with Kambi for the newly regulated US betting market.
Max Meltzer, Kambi Chief Commercial Officer, said: “As a pure Sportsbook supplier, a deep and high-quality platform integration is crucial if customers are to receive the full benefit of the Kambi Sportsbook.
“The integration with RSI’s high-quality platform in terms of depth is a fine example of the qualities of Kambi’s scalable technology, leaving the combination of our platforms well prepared for Colombia and soon for the U.S. market.”
