Seeking to strengthen its multi-brand European growth strategy, Stockholm-listed online gambling group Mr Green & Co has confirmed the recruitment of Magnus Alebo as Managing Director of its flagship Mr Green brand.
Alebo is the former Chief Executive of Malta-based igaming group Hero Gaming and will be tasked with full responsibility of Mr Green’s operations, P&L, strategy and guidance.
Updating stakeholders, Mr Green & Co governance stated that the appointment of Alebo had been undertaken to continue Mr Green’s strong growth as the its wider enterprise expands through strategic acquisitions.
Jesper Kärrbrink, CEO Mr Green & CO, commented on the appointment; “Magnus’ solid experience from the iGaming industry makes him perfectly suited to continue building Mr Green’s strong position as one of the leading iGaming brands. Magnus will also have a focus on continuing to improve our marketing efficiency.”
Mr Green & Co’s brand leadership restructure sees Alebo take MD responsibilities of Mr Green, supported by Fredrik Staël von Holstein as MD of acquired subsidiary Evoke Gaming.
Magnus Alebo commented on joining Mr Green’s leadership team “I am excited and proud to take on this position. Mr Green is one of the most renowned and appreciated brands in the industry. I look forward to working with the amazing team at MrGreen with the aim to continue developing Mr Greens as one of the strongest gaming brands in the iGaming industry.”