SBC News Voice of the Sports Betting Industry
European online gambling group Mr Green & Co (Mr Green) has declared 2017 as its ‘most successful year in business’, as the company delivers on its ‘Mr Green 2.0’ corporate expansion strategy.
Reporting its fifth consecutive quarter of all-metric growth, Nordic Nasdaq-listed Mr Green breaks the SEK 1 billion mark in group revenues for 2017, recording total revenues of SEK 1.1 billion (2016: SEK 924 million).
The firm’s strong revenue growth was supported by enhanced group-wide marketing efficiencies, which saw Mr Green declare a corporate FY2017 EBITDA of SEK 185.6 million (€18.5 million) up 103% on corresponding FY2016’s 91.4 million (€9 million).
Detailing 2017 highlights, Mr Green governance noted that the company was able to distinguish its gaming portfolio by adding a number of new products such as its predictive ‘Green Gaming’ player information tool, and new casino tournament functionality ‘Reel Thrill’.
Further pleasing news for Mr Green investors, sees the company maintain its double-digit growth in new European markets, as the group expands beyond its Nordic home.
Closing a transformative year, Mr Green completed it’s €7 million acquisition of Evoke Gaming from publishing group Bonnier Media. The acquisition sees Mr Green expand its brand portfolio, gaining the assets of Vinnarum casino, Bertolt, MamaMia and Redbet sportsbook.
Commenting on full-year 2017 performance Per Norman Group Chief Executive of Mr Green & Co stated:
“I can now state that 2017 was Mr Green’s most successful year ever. We delivered on our strategy, Mr Green 2.0, our product offering is better than ever and we expanded geographically. At the same time, we implemented a unique, industry-leading tool for Green Gaming. 2017 was a positive year for us, with a growth of 28.9 percent and a 103-percent improvement in EBITDA. The new year, through 8 February, also started strongly. It is gratifying to also be able to say that Denmark – where we launched the Mr Green casino site on 28 December – had a good start with a strong inflow of customers’.
“During 2018, we will focus on geographic expansion and integrate Evoke Gaming. At the same time, we will continue to develop our offering and enhance the efficiency of our customer communication. Mr Green celebrates its tenth anniversary this year and it will be another exciting year in the company’s history.”
