Going Live…GVC launches ‘The Clubhouse’ live play studio

 FTSE-listed online gambling group GVC Holdings has announced the launch of ‘The Clubhouse’, the firm’s proprietary live casino studio which will be integrated throughout GVC portfolio of gaming/betting sites.

Detailing its new product launch, GVC has spent six months developing its Clubhouse live gaming studio proposition which will feature dozens of live blackjack and roulette tables.

The Clubhouse has been brought to market in collaboration with My Agency a London creative consultancy and industry live gaming specialist Evolution Gaming.

The studio has been specifically designed to accommodate GVC’s multi-brand offer and will provide live table games to sites including bwin, partypoker, partycasino and selected B2B partners.  To ensure the very best service to players, its dedicated team of game presenters, dealers and croupiers have been trained by the Group’s Live Product Team who have decades of experience in the land-based casino industry.

Commenting on the launch, GVC’s Head of Live, Oliver Bartlett said: “We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio. The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry. This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in Live Casino.”

Liron Snir, GVC’s Chief Product Officer added:

“We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our line-up. While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer. With The Clubhouse, we have done just that and we now have a service that is at the cutting edge of the industry.” 

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