188Bet will relaunch its UK online casino services (188BET.co.uk) utilising EveryMatrix’s ‘CasinoEngine’ as its lead platform solution.
Confirming the partnership, 188Bet management stated that a new casino platform with enhanced scalability and improved games content selection was needed for the company to compete it the saturated UK betting/igaming market.
EveryMatrix’s CasinoEngine offers its clients one of the broadest portfolios of casino games, with content titles provided by NYX, Play’n GO, Microgaming, NetEnt and Evolution Gaming. At present, CasinoEngine, services a combined games inventory of +4000 titles for its partners.
Ebbe Groes, CEO of EveryMatrix welcomed 188Bet as new casino platform partner
“188BET continues to pursue growth and development within the UK sports betting arena and their widespread experience is helping them leverage this growth strategy. As a result of their continued development, 188BET has now expanded their focus and are decided to deliver one of the most competitive casino offerings to their British players with the help of EveryMatrix’s CasinoEngine. For us, this is nothing but a superb display of authority and trust.”
Further to the wide range of content offered by EveryMatrix’s CasinoEngine, 188Bet detailed the player management and best-retention dynamics offered by the platform as key criteria for its partnership.
CasinoEngine’s value-added functionalities include flexible lobby management, game recommendations, in-depth player reporting and intelligent casino bonusing.
Commenting on the selection of CasinoEngine as platform provider, 188BET’s Managing Director, Nigel Singer, stated
“I’m very pleased to announce our launch of casino games via EveryMatrix. We look forward to working with them as we continue to enhance our games offering to our UK customers. I’m confident games via the EveryMatrix CasinoEngine will be a popular addition on 188BET.co.uk.”