SBC News Voice of the Sports Betting Industry
Leading industry platform and technology provider Playtech Plc (Playtech) has confirmed that it has entered a strategic partnership with behavioural and machine learning analytics provider Featurespace.
The partnership will focus on optimising Playtech assets fraud prevention and risk management capabilities, with the gambling technology firm integrating Featurespace ARIC systems within its current player management network.
Featurespace’s real-time, machine learning ARIC™ platform detects fraud and risk management anomalies in individual player behaviour, and will allow Playtech’s customers to detect any unusual activity in their player base. This will enable Playtech’s customers to strengthen their risk management, further reduce fraud losses, and increase revenue.
Playtech development teams stated that Featurespace technologies would give them company an ‘enhanced layer’ of fraud and risk management tools, as Playtech rapidly grows its international customer base.
Commenting on the partnership Shimon Akad, COO of Playtech, said: “Playtech has a proven track record in delivering the most advanced fraud prevention and risk management software and services to our licensees. We are therefore delighted to be partnering with Featurespace in order to offer our licensees access to an additional, sophisticated, best-of-breed fraud prevention solution. This arrangement further enhances our commitment to our customers and their players with the best gaming experience in the industry.”
Martina King, CEO of Featurespace, welcomed the agreement, stating; “We are proud to partner with Playtech. Both companies are committed to providing innovative solutions to the gaming sector, and this partnership will enable real-time access to an enhanced level of protection for Playtech’s customers.”
