NYX hires former Coral betting director Keith O’Loughlin as VP of Sportsbook

Keith O’Loughlin

Toronto TSX-listed industry platform provider NYX Gaming (NYX) has confirmed the appointment of Keith O’Loughlin as Executive Vice President of Sports Betting . NYX informs that O’Loughlin is set to join the company later this year following his official departure from Ladbrokes Coral.

O’Loughlin joins NYX from UK betting operator Gala Coral where he served as Director of Sportsbook (2014-2016). Prior to working at Gala Coral, O’Loughlin held executive positions at Irish Independent bookmaker Boylesports (2011-2014).

As VP of NYX sports betting O’Loughlin will be tasked with delivering the group’s sportsbook strategy across all markets and oversee client product integrations.

The role of Executive Vice President Sportsbook reports to the Chief Operating Officer Jason Walbridge, with O’Loughlin based out of NYX’s London Headquarters in Chiswick.

O’Loughlin  commented on joining team NYX “I’ve always been hugely impressed by the team and the product at OpenBet. It’s a unique opportunity to bring my experience from the consumer side across in to the B2B market leader and begin to execute key elements of the product strategy. I’m looking forward to working with the experienced teams across NYX as we begin the next chapter of its impressive growth story. ”

Matt Davey CEO of NYX backed the hire of O’Loughlin stating “We have an ambitious vision for our sportsbook strategy with a strong focus on being product-led with customer needs at the core of our thinking. We have established an enviable position as the market leading B2B sportsbook provider through OpenBet and we now power the majority of tier one operators in regulated markets. The road ahead in terms of new technology, customer needs and consumer demands is full of opportunity and Keith brings a tremendous level of both product experience and leadership capabilities across these critical areas. This is an exciting period of growth for the group and I’d like to welcome Keith to the team.”

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