Lottomatica goes ‘live’ with Vermantia content management system

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Industry virtual sports and live content specialist Vermantia has today announced that it will roll-out its retail content management system for Italian gambling giant Lottomatica.

The integration will see Lottomatica provide its betting shops and retail points with the first HD satellite channel to the Italian gaming market, offering Inspired Gaming virtual games and real-time feeds to betting and virtual games channels.

The partnership will see Vermantia operate three bespoke gaming channels for BETTER’s retail network, including a live sports betting channel, based on more than 10,500 live sports events per year, real-time data and statistics in partnership with global leader Perform Group.

With a view of creating optimal customer engagement Vermantia detailed that it had created a new customer interface designed to meet Lottomatica player needs.

Filippos Antonopoulos, Vermantia  CEO, commented on the deal

“The specific project was a quite challenging one both from technical and time-to-market aspect.We are happy to have delivered this solution for Lottomatica’s estate, which provides our partner with the ability to dynamically enhance and expand the gaming content offer to its betting customers. We strongly believe in the fundamental role of live and virtual content in the growth of retail gaming, and strive to provide our partners with enabling and innovative technologies.”

Fabrizio Virtuani , President and CEO Lottomatica Scommesse , mentioned:

“We are very satisfied to launch our new offering and have the opportunity to work with Vermantia, meeting the expectations we initially had. From now on, Lottomatica will be able to provide a very engaging and entertaining gaming experience to its betting customers, paving the way to a new retail proposition in the Italian gaming market”.

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