SBC News Voice of the Sports Betting Industry
NYX Gaming Group, content and technology supplier to lotteries, casinos and gaming operators across the globe, has strengthened its position in the Italian regulated gaming market through the launch of digital casino content via the Game360 platform with major bookmaker Eurobet.it.
NYX’s Italian gaming operation, Game360, delivered an extensive selection of casino games to Eurobet.it from its own proprietary portfolio and broad partner network. Eurobet.it players can now play products from NYX’s NextGen Gaming studio, including Foxin’ Wins and Merlin’s Millions and is complemented by a single-integration delivery of premium partner content.
Andrea Guzzon, General Manager for Game360, commented: “We are really thrilled to be live with a great selection of our top performing games through Eurobet.it. Our portfolio offering supports Eurobet’s strategy to give their players the most comprehensive and engaging selection of mobile and desktop slot games certified for the Italian market.”
Alfredo Melloni, Head of Gaming for Eurobet said: “Our games portfolio is the widest in the Italian market with more than 300 different casino games. We continue to invest with new suppliers and NYX is the right supplier for our customer base. Our partnership with NYX and Game360 has enabled us to offer our players the very best in multi-supplier casino content available. Following this successful integration, we look forward to a very fruitful relationship moving forward.”
This latest announcement reinforces the NYX strategy to increase its global footprint and expand relationships in licensed jurisdictions, while growing its international profile as a leader in digital gaming solutions. the firm’s recent agreement to purchase Openbet will likely see NYX make deals with more bookmaker partners in the future, as it leverages Openbet’s success in that sector.
