Mr Green recruits Chief Marketing Officer from King.com

Online casino Mr Green (www.mrgreen.com) has continued to build its management team, by announcing two new recruits, David Nordberg and Oskar Mühlbach.

David Nordberg, who has previously worked with digital gaming companies such as Electronic Arts and King, has been appointed as Chief Marketing Officer (CMO). At Electronic Arts, Nordberg started and headed EA Play4Free Publishing, whilst at King he held the role of Chief Performance Officer.

Following the appointment, Nordberg commented: “We’re at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model. Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves.

“We already know brand values and customer sentiment matter so much more than big TV advertising campaigns. It’s in this context I’m joining one of the strongest brands in the industry. I’m excited and proud to start a new journey together with a management team which has a vision set on changing the gaming industry forever.”

Joining him as Chief Operating Officer (COO) will be Oskar Mühlbach, a serial entrepreneur and previous board member of several successful start-ups. Most recently, Mühlbach held the position of COO for the ecommerce company, Footway.

Oskar Mühlbach made the following comment: “I am thrilled and honoured to get the chance to join Mr Green in these exciting times for the industry. The company has a successful track record of growth and most importantly a fantastic team ready to take the Mr Green customer experience to the next level.”

Bo Wänghammar, Mr Green CEO, commented on the double announcement: “I am very pleased to see that Mr Green is able to attract top talent. David and Oskar will bring broad experience and great value to central areas we see as key for our future growth.”

The strategic recruitments started in 2014-2015 with new CPO Thomas Rosander, recruited from EA Games, and the new CEO at Mr Green Technologies, Niclas Enhörning, joining from payment provider Klarna.

In January 2016, it was announced that Andrew Crosby was leaving the market leading games supplier NetEnt, and taking over as Mr Green Head of Casino. At the same time, Mr Green also confirmed the arrival of Lauren Devine Monaghan, previously of Paddy Power, as the new Responsible Gaming Manager.