Lottotech extends product reach with Mediatech distribution agreement

Daniel Graetzer

Software supplier Lottotech has agreed a deal to extend its online lottery reach through a distribution and services deal with specialised omni-channel platform provider Mediatech Solutions.

The partnership will see Mediatech bolster its lottery product offer by integrating Lottotech’s agile software to its extensive igaming product inventory. 

Among the features included in the deal are Lottotech’s advanced marketing instruments, player lifecycle management tools, and one of the best user experiences on the market.

Mediatech Solutions Executive Director Daniel Graetzer commented on the partnership:

“Online lottery is becoming hugely popular and this is a key moment for us to expand our world class content portfolio. By partnering with a provider with such a flexible and exciting platform such as Lottotech, we are confident our operators will be able to take advantage of the growing demand.”

Lottotech CEO, Delzar Khalaf, commented on the agreement:

“Mediatech is one of the most innovative and forward-looking gaming technology companies today.

“I am delighted that they are teaming up with Lottotech for their strategic expansion into online lottery and looking forward to a great, mutually successful partnership ahead.”

Check Also

Scottish FA sponsorship deal with William Hill to end

The Scottish FA and William Hill have announced that their partnership will not be renewed …

Affiliate leaders confirmed for CasinoBeats Malta 2020

Attendees of CasinoBeats Malta 2020 will benefit from the expertise of both affiliates and operator affiliate …

Paddy Power… England & Ireland need a deep chat ahead of Cheltenham

Paddy Power launches its 2020 Cheltenham Festival advertising campaign, stating that ‘neighbour to neighbour’, Ireland …