Casino games provider BetOnSoft has rebranded to Saucify. The new brand name is meant to be evocative of adding sauce to a dish to make it more exciting and flavoursome, exactly what Saucify has been doing for the past eight years in the casino games market.
The name was chosen because it represents the company’s ethos of dynamism, originality and speed to market, and is a big step away from the many bland brands within the gaming industry.
Saucify’s marketing spokesman said the improved branding and messaging is part of a wider strategic marketing plan: “The name is a perfect fit for what we have done for the last eight years and what we intend to continue doing in the future – spicing up the gaming the market with some of the best casino content available on desktop and on mobile.
“In truth, BetOnSoft wasn’t the most dynamic of names and didn’t reflect our unique and innovative offering. Our branding, marketing and messaging will all benefit as a result of our new corporate identity.”
The company itself – whose products and platform have been described as ‘visionary’ by Fusion-io, the company that has Apple co-founder Steve Wozniak as its Chief Scientist – won’t change in any way apart from the new brand identity.