Entertainment Laboratories (Enlabs) has secured a new partnership with EveryMatrix which has seen the two launch an esports betting service via Enlabs’ flagship brand, OPTIBET.
EveryMatrix will supply extensive esports coverage and a tailored esports front-end with live streaming via its OddsMatrix Esports Services.
Stian Hornsletten, Group CCO of EveryMatrix, commented: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services.
“Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”
The esports addition will support OPTIBET in diversifying its gaming portfolio, as well as building additional revenue streams.
Daniel Belozetsev, Head of Betting at Optibet, added: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games.
“We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities”.