Esports Entertainment Group has strengthened its leadership team after appointing Magnus Leppäniemi as the new Vice President of Marketing and Head of Esports of its flagship brand, Vie.gg.
Leppäniemi joins Vie.gg after amassing more than 20 years of sales and marketing experience from across the gaming industry.
“Magnus is a proven marketing executive with invaluable knowledge of the gaming and esports industry,” commented Grant Johnson, CEO of Esports Entertainment Group. “Over more than two decades in gaming, Magnus has built an extensive network of relationships that could provide tremendous value as we execute on our global growth strategy.”
Prior to joining Vie.gg, Leppäniemi was Global Sales Director for Wehype. Previously, he served as Sales Director North America at DreamHack, a Swedish production company specialising in esports tournaments and other gaming conventions.
“I’m very excited to join the Esports Entertainment team,” commented Leppäniemi.
“As the first online betting company to list on NASDAQ, the Company has a great pedigree that we can continue to build on. We want to build trust with the players, fans, teams, publishers, and the community and give them a unique esports experience.
“Esports betting is here to stay, and we want to build the premier platform in the industry that benefits the gaming and esports communities. I look forward to accelerating our marketing efforts, refining our go-to-market models, and building out our esports initiatives.”