SBC News Voice of the Sports Betting Industry
European fantasy sports operator Comunio has partnered with Sportradar to power its data and insights for the new 2017/18 football season.
The partnership will see Sportradar’s ‘Player Performance Index’ utilized as Comunio’s lead data feed for the European football competitions of: UEFA Champions League, La Liga, Bundesliga, English Premier League, Ligue 1, Serie A Primeira Portugal and SuperLiga Turkey.
Speaking ahead of new European football season, Comunio CEO Fabian Loschek commented on the partnership:
“The members of our fantasy football sites across Europe are some of the most passionate, knowledgable and discerning football lovers there are. Some spend a lot of time and energy researching and weighing up their line ups. We love and share that level of dedication. That is what drove this deal. We wanted to provide a level of performance data and analysis that would match the attention to detail of our users. Sportradar’s Premium Soccer is a game changer that records over 100 types of micro-events per match, evaluates their quality, weights their overall importance and then uses a sensitive algorithm to generate a deeper piece of analysis. I can’t wait for the season to kick off and our thousands of users to experience a whole new level of engagement in the leagues they follow and love”.
Furthermore, Comunio development teams will gain access to Sportradar’s ‘Premium Soccer’ products, allowing the fantasy sports operator to optimise its product development with leading football data provisions
Sportradar’s Digital Sport Head of Business Development James Heneghan added: “In a summer of big signings, this, for us, is a hugely important one. Comunio’s faith in our product, our processes and our attention to detail is a powerful endorsement for us as we know how demanding they are on behalf of their users”.
“At Sportradar, we challenged ourselves to look deeper into performance to provide scores and other data-driven solutions that really provide a more complete picture. Fans nowadays want a level of engagement and insight that was impossible just years ago, but we are proud to meet and exceed that demand with our Premium Soccer offering and our partnership with Comunio”.
