SBC News Voice of the Sports Betting Industry
Daily fantasy sports provider Sportito has made it easier for its customers to deposit via mobile by announcing a new partnership with payments platform Boku.
The carrier billing solution from Boku, where customers can use their personal phone number to make deposits, will be an alternative payment method for the users who do not want to use their bank card online due to high risk of frauds in online payments.
The partnership represents an advancement for the Sportito platform, launched as a ‘game changer to the UK market in 2016, which combines free entry contests with those requiring a small entry fee.
Boku, named as the world’s ‘largest independent carrier billing company’, is used in many top online marketplaces for companies such as Google, Microsoft, Windows, Sony and Facebook.
Riccardo Mittiga, CEO of Sportito, commented: “At Sportito, our philosophy has always been ‘customer first’ and we can think of no better way to add value to our customers than by giving them new options and opportunities to win real money while playing fantasy sports.
“Boku is an amazing partner with strong relationships with carriers in the UK and across Europe, making it incredibly easy for us to deliver these new payment methods to millions of new fans quickly and securely.”
Jeremy Arnold, Senior Director of Boku, added: “One thing that remains consistent across Boku’s network of merchant partners, from the world’s largest music streaming services to the world’s most popular app stores, is a dedication to high quality mobile experiences for consumers – Sportito shares that dedication.
“This partnership also shows the broad appeal of carrier billing and its ability to bring in new consumers, increase revenue and give mobile-first consumers a payment alternative that matches their seamless experience with cards.”
