Sportsbook

The latest sportsbook news for the gambling industry.

Continued digital revenue decline impacts mybet H1 2016 performance

SBC News Continued digital revenue decline impacts mybet H1 2016 performance

Updating the market on its half-year 2016 performance (period ending 30 June), Frankfurt-listed sports betting operator mybet Holdings SE (mybet) stated that the period was characterised by two factors; its continued decline in revenues and the sale of German horseracing wagering operator pferdewetten.de. Closing a tough H1 period, mybet would record a -16% decline in group revenues to €24 million (H1 …

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Argyll using Alan Brazil to launch first UK sportsbook brand

SBC News Argyll using Alan Brazil to launch first UK sportsbook brand

UK licensed gaming start up Argyll Entertainment has launched its UK-facing sportsbook www.betonbrazil.com, featuring the name, face and voice of ex-Scottish International footballer turned award-winning broadcaster Alan Brazil as its brand ambassador. Bet on Brazil intends to leverage the lively, knowledgeable and charismatic personality of Brazil by offering its customers an experience that surrounds the traditional online gambling product with a lively …

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Rational Group appoints former mybet CEO Zeno Osskó as BetStars lead

SBC News Rational Group appoints former mybet CEO Zeno Osskó as BetStars lead

Amaya Inc subsidiary Rational Group has confirmed the appointment of Zeno Osskó as Managing Director of BetStars, its online sports betting division. Osskó takes on the leadership of BetStars, having resigned as CEO of Frankfurt Xetra-listed European sports betting operator mybet SE last month. Rational Group management confirmed that Osskó would join its division on 12 September taking on overall …

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Betfair launches ‘Ready?’ campaign with Lucky Generals

SBC News Betfair launches ‘Ready?’ campaign with Lucky Generals

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

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The Football Pools goes live with Commologic’s BetUP

SBC News The Football Pools goes live with Commologic's BetUP

Sportech Plc subsidiary The Football Pools has confirmed that it will integrate a second screen live betting experience by BetUP produced by igaming UX specialists Commologic. Adding BetUP mechanisms, The Football Pools games will bring a in-play betting to customers for the first time and further add new game functions to its increasing product portfolio at footballpools.com. BetUp will be rolled …

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