Sportsbook

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

Sportech Plc subsidiary The Football Pools has confirmed that it will integrate a second screen live betting experience by BetUP produced by igaming UX specialists Commologic. Adding BetUP mechanisms, The Football Pools games will bring a in-play betting to customers for the first time and further add new game functions to its increasing product portfolio at footballpools.com. BetUp will be rolled …

Sky Betting and Gaming has employed 27 technology graduates this week to mark the start of its new Software Academy at Wellington Place in Leeds. The launch of the academy is a key part of the company’s strategy to keep home grown talent in the north of England. Just under 70% of the new recruits studied in Yorkshire, which includes …

New Zealand standoff Kieran Foran is being investigated by the police and NRL Integrity Unit after $2,000 in winnings from a bet on his Parramatta Eels team ended up in his TAB account. The match in question was Parramatta’s visit to Foran’s former club, Manly Sea Eagles, on April 14. Just half an hour before kick-off, $18,000 in cash was wagered …

William Hill has signed a deal to become Chelsea FC’s new official betting partner, in a three-year collaboration with the 2014/15 Premier League champions. The bookmaker will also host Chelsea’s match day betting service at Stamford Bridge, allowing fans to place bets at the stadium on the day of the game and collect winnings from any one of more than …

David Bowie is the bookmaker’s favourite to posthumously be awarded the 2016 Mercury Prize for his album ‘Blackstar’. Ladbrokes has made ‘Blackstar’ the early favourite with odds of 2/1 though both Radiohead and Anohni are close contenders for the coveted prize. Both Radiohead’s ‘Moon Shaped Pool’ and Anohni’s ‘Hopelessness’ are priced at 5/1. Bowie’s Blackstar was released a mere two days …

Championship football club Derby County has announced that Coral will be its official betting and gaming partner until the end of the 2018/19 season. Coral will offer a full cash betting service at the iPro Stadium on match days, with betting stations located around the ground. This stadium betting service will be operated by BD Stadia, market leaders in betting …

English Premier League Champions Leicester City FC have announced Amaya Inc online betting subsidiary BetStars as its official European Betting Partner as the Foxes make their Champions League debut in season 2016/17. Announcing the partnership this morning, Leicester City management detailed that the BetStars brand would receive high coverage placement throughout The King Power Stadium (capacity: 32,000) during season 2016/17 …

Birmingham Championship football club Aston Villa FC has confirmed EnergyBet as its official UK and Europe betting partner for season 2016/17. Announcing its partnership with the Villians, the soon to launch EnergyBet brand will receive high visibility match day coverage throughout Villa Park stadium (capacity – 42,000).  The EnergyBet brand will receive additional coverage on Aston Villa’s digital and social …

With the short priced favourite, Steven Woolfe, now out of the running after missing the nomination deadline by a reported 17 minutes, candidate Diane James has taken his place as the 1/3 odds-on favourite to replace Nigel Farage.   A UKIP party spokesperson said of the decision: “By a clear majority of NEC members Steven Woolfe MEP’s application was considered to be ineligible …