Sportsbook

The latest sportsbook news for the gambling industry, sponsored by Metric Gaming

William Hill puts #SGWeek20 at forefront of November advertising 

William Hill has launched a new campaign to utilise its entire media and sponsorship portfolio in support of ‘Safer Gambling Week- #SGWeek20’ which takes place from 19-25 November.  The bookmaker has launched a series of mini-clips and personalised messages from its sports ambassadors and sponsorship partners, promoting #SGWeek20’s core objective of broadening the conversation with customers and the wider public …

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Laura Probert joins SG Digital as Chief People Officer

Laura Probert joins SG Digital as Chief People Officer

Laura Probert has been selected as the new Chief People Officer for Scientific Games’ Digital team, joining the company from WPP where she served as VP Talent. Confirming her appointment, SG praised Probert’s wealth of experience in delivering ‘successful’ People and Culture strategies. As the new CPO, she is expected to place an increased focus on Diversity, Equity and Inclusion …

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BtoBet reaches ‘landmark’ agreement with Russia’s Sports Lotteries LLC

BtoBet reaches ‘landmark’ agreement with Russia’s Sports Lotteries LLC

Aspire Global has signed a new ‘landmark’ platform and lottery agreement with Russian National Lottery’s operator Sports Lotteries LLC. Through the agreement, which expands Aspire Global’s presence in the Russian market, it will see newly-acquired BtoBet provide its Player Account Management (PAM) module platform to the Russian lottery operator. Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global and BtoBet …

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Betegy grows US footprint with JKR investment

Betegy will accelerate its plans to expand into the US betting market after raising a new round of investment capital from JKR Investment Group. By expanding into the US, the firm will use JKR’s investment to help media companies, gaming operators and professional sports leagues gather and display complex data from multiple sources. In addition, the sports data content production …

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GVC pilots new technologies to bolster new ARC programme 

GVC Holdings is piloting two new safer gambling technologies to enhance its group-wide ‘advanced responsibility and care (ARC)’ programme which was launched in November as part of the firm’s new ‘Sustainability Charter’.  Announced as a frontline directive, GVC launched its ARC programme which will see the firm deploy its proprietary technologies, systems and platforms to collect group-wide ‘behavioural play data’ …

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Neil McArthur: Gambling Act reform will hold no grace period for inbound changes

Neil McArthur

Neil McArthur, Chief Executive of the UK Gambling Commission (UKGC), has stated that the government and its regulatory agencies will take every opportunity available ‘to make Great Britain the world leader for safer gambling’. Opening the ‘Raising Standards’ conference at London’s Southbank Centre on the eve of the industry’s ‘Safer Gambling Week’, McArthur addressed the relationship between licensees and the …

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GVC’s sustainability commitment praised with DJSI recognition

GVC’s sustainability commitment praised with DJSI recognition

GVC Holdings has reiterated its commitment to responsible operations after the betting group retained its position as a member of Dow Jones ‘Sustainability Index for Europe (DJSI)’. Launched in 1999, the DJSI represents the ‘gold standard for corporate sustainability, tracking leading sustainability-driven companies based on analysis of Environmental, Social, and Governance (ESG) factors as well as S&P DJI’s robust index …

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Compare.bet launches betting tips and odds comparison for UK users

Multi-vertical online gambling comparison site Compare.bet has increased its focus on sports betting by launching two new features – betting tips and odds comparison. A site with more of a background in online casino, creating a high-quality sports betting product has emerged as a key company objective for 2021. Compare.bet’s odds comparison service, which currently aggregates six UK bookmakers with …

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BGC highlights importance of gambling’s ‘symbiotic relationship’ with sports

BGC highlights importance of gambling’s ‘symbiotic relationship’ with sports

The Betting and Gaming Council (BGC) has emphasised the financial support that the betting industry provides for UK sports which have been hit by the coronavirus pandemic. In a submission to a House of Commons Culture, Media and Sport Committee inquiry into ‘sport in our communities’, the BGC stressed that the likes of horseracing, snooker, football and rugby league have …

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Codere modifies high coverage AS partnership to obey Spanish advertising laws

Codere has confirmed that it has renewed its media partnership with Spanish sports daily AS (AS.com) that will see the two companies continue to develop exclusive football content, despite the Spanish government enforcing new federal restrictions on betting advertising. Working with AS, last season Codere launched its interactive football show ‘Mister Underdog’ which proved a success, securing a following of …

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