Sport

Online and mobile betting Matchbook.com has announced a new betting partnership agreement with newly promoted Champioship side Brentford FC. As part of the agreement the Matchbook.com logo will be prominently displayed on Brentford’s home and away kit for the upcoming 2014/15 campaign. In addition, there will be extensive Matchbook.com advertising at Griffin Park including the branding of the stadium roofs with …

SIS has been appointed as the official data partner of the Liga de Futbol Profesional (LFP) to collect and exclusively distribute live data from the Spanish leagues to the betting industry. Liga BBVA, won last season by Atletico Madrid ahead of Barcelona and Real Madrid, is watched by more than 300 million viewers across the globe. The three-year agreement, from …

Celtic Football Club’s unexpected reprieve from Champions League elimination is causing some bookmakers a headache as curious punters get in touch to see if their previously losing bets are now, in fact, winners. Celtic lost on Wednesday night 2-0 to Legia Warsaw in the CL qualifier, with an embarrassing 6-1 loss on aggregate. However the Polish side brought on a …

New online bookmaker  666Bet will be the new  shirt sponsor of London football club Leyton Orient for the 2014-15 campaign. The record sponsorship deal for the Club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season. 666Bet is a fully registered online gambling website. Its goal is …

Sports betting operator Gala Coral and betting exchange  Betfair is voiding bets on a football match after being notified that the event did not take place. The betting  operators had taken wagers on a friendly match between Spain’s Ponferradina SD and Freamunde of Portugal. Ponferradina had withdrawn from the fixture and had been replaced by another football team who played …

Eastern European focused sports betting operator Fortuna announced the confirmation that it had become official shirt sponsor of Czech Republic ‘Gambrinus Liga’ football club Slavia Prague. The betting operator announced an undisclosed three year deal with the Prague football team. Zdnek Lang, Marketing Director of Fortuna commented on the shirt sponsorship deal: “Fortuna believe in Slavia’s potential, we want to …

Swedish-based operator Unibet generated gross winnings of £16m during the World Cup, according to the firm’s interim results, with £9.5m generated in June and £6.5m in July. Almost half of Unibet’s turnover during the World Cup came from live betting, a figure much lower than the operator’s usual operations. While Unibet had a comprehensive pre-match offer with over 350 bet …

Sky Bet the sports betting subsidiary of British broadcaster BskyB announced the launch of a new digital and broadcast marketing campaign – “Are You in?” Focusing on the upcoming start of the 2014/2015 English Football  Season (Commencing August 4), the new multi-channel and multi-content marketing campaign will feature Sky Sports News presenters Jim White and Natalie Sawyer. The campaign was …