Sport

The Barcelona Affiliate Conference (BAC) will be returning once again to the Catalan city on the 23rd – 26th October 2014. Conference organisers, iGB Affiliate, have announced that the conference will be moving to a new venue for 2014, the Barcelona International Convention Centre (CCIB). “We are extremely excited that the show has grown to the extent that we have to move …

EZTrader Inc has announced the signing of an exclusive, three year strategic partnership with Netherland’s top flight club  Feyenoord Football Club. Under the terms of the exclusive agreement, EZTrader will be a strategic partner of the club and the partnership extends to all the team’s activities and on-line presence including a shared website. Eric Gudde, General Director of Feyenoord, commented on the partnership ‘Thanks to …

LB O supplier SIS has been appointed as the official data partner of the Liga de Futbol Profesional (LFP) to collect and exclusively distribute live data from the Spanish leagues to the betting industry. Liga BBVA, won last season by Atletico Madrid ahead of Barcelona and Real Madrid, is watched by more than 300 million viewers across the globe. The …

German soccer club 1. FC Kaiserslautern have agreed a shirt sponsorship deal with paysafecard.com. The 2. Bundesliga side have signed an initial one-year deal with the Skrill-owned online payment solutions company, and will carry its logo on their matchday jerseys. In addition, paysafecard.com branding will appear across the Fritz-Walter-Stadion, with a presence on pitchside LED hoardings and on the main …

UK bookmaker William Hill has continued to extend its brand’s promotion and coverage through betting partnerships with the agreement of a season-long deal with London Premier League football club Crystal Palace. William Hill’s sports betting services will be promoted at Crystal Palace’s Selhurt Park Stadium, and will further feature throughout the football club’s digital inventory. Crystal Palace Chairman Steve Parish …

Coral Interactive sports betting brand, Coral.co.uk have launched a new broadcast marketing campaign for the Premier League 2014/2015 season. The campaign named ‘Tasty Offer’, features comedian football impersonator Darren Farley and model Carly Baker. The campaign creative was designed by Leeds based creative agency Creative Emporium. The advertisement lasts approximately 30 seconds, and promotes  Coral’s sports betting bonus of ‘Bet …

Ladbrokes have geared up for the start of the new Premier League season by introducing an innovative football accumulator tracker in their mobile platform. Ladbrokes app users will be able to view their single-line football multiples as the matches unfold thanks to My Accas, which expands upon the pre-settlement status for each leg. In place of the standard “unsettled”, customers …

International anticrime and corruption agency  Transparency International, has partnered with European football organisations  Association of European Professional Football League (EPFL) and the German Football League (DFL) to combat match fixing in football. The organisations are set to publish a special report next month highlighting core concerns in the fight against match fixing “We strongly believe awareness-raising and education are key …

English Premier League football club, Aston Villa announced William Hill as their official UK & Ireland online betting partner. William Hill sports betting and igaming services will be promoted throughout Aston Villa’s Villa Park stadium. The operator will also receive extra coverage on the football club website and social media channels. Aston Villa acting Chief Executive Robin Russell said: “We …

Manchester United are the best backed side to win the title heading into the new Premier League season, with Sky Bet reporting 33 per cent of stakes on Louis van Gaal’s men.Despite finishing a lowly seventh last season, United have attracted almost twice as much money as the second most popular side, Arsenal, and more than four times as much …