Sport

Midlands football Club West Bromwich Albion has confirmed its most lucrative shirt sponsorship ever by announcing online casino operator UK-K8.com as its new shirt sponsor for next season’s Premier League 2016/17. West Bromwich Albion marketing disclosed that the shirt sponsorship agreement will run for an initial two-year period. UK-K8.com a brand operated by Asian gaming operator K8 Group, will work …

Spread betting firm Sporting Index has made the bold prediction that English Premier League (EPL) champions Leicester City will finish the 2016/17 EPL season on just 59 points. The newly crowned domestic champions will need to contend with Champions League participation in addition to the pressure of defending a title, and traders at Sporting Index predict that the Claudio Ranieri-managed side …

Philippines and Isle of Man based online betting operator Dafabet has secured Scottish football’s ‘biggest ever’ shirt sponsorship deal with Celtic FC. Dafabet marketing agreed a four-year sponsorship terms with The Bhoys, and will see its brand co-promoted on the Celtic 2016/17 jersey with Irish cider brand Magners (Dafabet to feature shirt front, Magners on jersey back). Celtic governance was …

The news media is awash at how much Leicester City’s incredible Premier League title triumph is going to cost the betting industry, but we may not see the true impact of the unlikely win until next season. While the estimates are that The Foxes’ 5,000-1 victory has cost the betting industry between £25m – £50m, the truth is that the …

Premier Punt is a real money DFS operator based in Scotland that’s making big moves ahead of next season. Founded by John Gordon, Jonathan Warman, Stewart Gove and Andy Daykin it recently went live with its second investment round in order to grow its product ahead of the forthcoming campaign.  Following on from similar topics discussed by the DFS panel at …

The fourth session of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge was focused on data and trading patterns. It featured Senior Odds Compiler at Super Soccer Jeevan Jeyaratnam, Paolo Personeni of Sportsradar and Nathan Rothschild, Co-Founder of iSport Genius, with the Founder of Sportsbook Training Services Jonathan Smith moderating the ‘Trading Places – How has the availability of …

The founder of esports agency Stark Esports, Khaled Naim, spoke at #bofcon today on the subject of FIFA as a gateway between football and esports.  Stark has a partnership with VFL Wolfsburg and further deals with a host of Bundesliga clubs including Bayern Munich are also on the cards. The terms of the Wolfsburg deal sees Stark aiding the side’s entrance into …

Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

 As firms gear up for this summer’s Euro 2016 tournament, Enetpulse has launched its new microsite solution specifically for the tournament. Business Development Manager Jesper Kamp explains the thinking behind it. What is appealing about a microsite for Euro 2016? What our clients will get is the holistic Euro 2016 experience for desktop and mobile users. The Enetpulse Euro 2016 …

The operator behind SBOBET, Celton Manx, has signed an agreement to become the official betting partner of League of Ireland Premier Division side St Patrick’s Athletic Football Club. The terms of the deal will see the SBOBET betting brand promoted via the club site and at matches at Richmond Park, the home of St.Pats. St Patrick’s Commercial Manager Frank Kinsella said of …