Retail

EnergyBet has announced a new two-year in-stadia betting partnership with Millwall Football Club. The deal involving the award winning sportsbook and the Championship club, will allow Millwall fans to utilise EnergyBet’s mobile betting service at The Den on matchdays. The two parties will also work closely together during the duration of the partnership on various growth opportunities, competitions and exclusive …

UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …

William Hill and in-stadium marketing specialist BD Stadia (BD Sport Group) have entered a two-year partnership focusing on enhancing the bookmaker’s ‘live’ matchday coverage and fan engagement initiatives. The deal follows a successful campaign period for William Hill in-which BD Stadia ran a number of in-stadium ‘betting experiences’ during matchdays’ at Chelsea FC, Everton and Tottenham Hotspurs. The extended partnership …

Golden Race has launched Bet on Numbers, bringing the real and digital worlds together in a virtual scenario where you pick lucky numbers from 1-49. The virtual sports supplier, a Gold sponsor at this week’s Betting on Sports conference (#boscon2017), has expressed its excitement for the launch of a game which includes state-of-the-art features and a beautiful human hostess to …

Updating the market, the governance of Australia ASX-listed Tabcorp Holdings Plc has provided a corporate update on its AUS $11 billion merger with Tatts Group, which will create the ‘outright Australian gambling market leader’. The Supreme Court of Victoria has ordered for a meeting of Tatts shareholders on Wednesday 18 October to vote on the proposed Tabcorp-Tatts combination. In preparation …

Updating the market, FTSE100 sports betting group Paddy Power Betfair (PPB) has confirmed the appointment of Jan Bolz as a new Independent Director. An industry leadership veteran, Bolz served as Chief Executive of European sports betting operator Tipico Sportwetten (2011-2016). Bolz has had a distinguished career focusing on commercial development and marketing disciplines having served as VP of Commerce for …

Talking to Paddy O’Connell on BBC Radio Four last Sunday (3 September), The Association of British Bookmakers CEO Malcolm George said that a ‘pan industry solution’ is required if Britain wants to solve problem gambling. George details that the ‘personal interaction’ and ‘face-to-face interaction’ that is utilised in betting shops from shop staff who are able to build a stronger connection …

Labour Deputy Leader Tom Watson, wants UK football to ‘play its part in tackling the country’s hidden epidemic of gambling addiction’. A new Labour policy proposal, will seek to end football club shirt sponsorships by bookmakers and gambling related firms. Watson has stated to The Guardian newspaper, that the Labour Party will pledge to curb ‘the power of gambling firms’, …

Industry technology providers’ IGT Group and Scientific Games have informed the market that they have signed a ‘landmark patent cross-licensing agreement’. Updating stakeholders, IGT and Scientific Games detail that moving forward each company will have access to each other’s slot portfolio for the North American market. Fierce rivals within the land-based gambling systems and lottery terminals sectors, it appears that …

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’. Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels. …