North America

North American news

PGA TOUR forges RG advertising guardrails with coalition membership

SBC News PGA TOUR forges RG advertising guardrails with coalition membership

The PGA TOUR has made a significant commitment to sports betting integrity by entering a partnership with the Coalition of Responsible Sports Betting Advertising.  Focusing on ensuring responsible practices within sports betting advertising, the coalition was formed by the NFL and FOX in 2023. Other members include the MLB, NASCAR, NBA, WNBA, NHL, and NBC Sports.  Scott Warfield, Vice President …

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Ellipse Entertainment latest client of mkodo’s GeoLocs Ontario offering

SBC News Ellipse Entertainment latest client of mkodo’s GeoLocs Ontario offering

Ellipse Entertainment has reached a new deal with mkodo to bolster the user interface developer’s GeoLocs tool in the Ontario market.  Ellipse has a presence in Ontario through its High Flyer Casino brand, and will leverage GeoLocs in the province, Canada’s only regulated betting market, to provide ‘a safe, secure, and fraud-free environment’. GeoLocs was developed by mkodo with North …

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Michael Daly on Catena Media’s Tech-First Approach to US Growth

SBC News Michael Daly on Catena Media’s Tech-First Approach to US Growth

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …

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bet365 & SIS take fixed-odds horse racing wagering to the US

SBC News bet365 & SIS take fixed-odds horse racing wagering to the US

bet365 has partnered with SIS (Sports Information Services) to bring fixed-odds horse racing wagering to a licensed sports betting platform in the US for the first time. bet365’s first made its US debut in New Jersey back in 2019, and now also operates in Kentucky, Louisiana, Virginia, Ohio, Iowa, Colorado and most recently Indiana through a partnership with the French …

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Raketech hails sub-affiliate growth to hit elevated FY2023 targets  

SBC News Raketech hails sub-affiliate growth to hit elevated FY2023 targets  

Raketech Plc has delivered on elevated targets for 2023, bolstered by the expansion of its media network and partnerships. Publishing its Q4 trading results this morning, the Nasdaq OMX-listed igaming media group registered period revenues of €22.7m, up 45% on Q4 2022 comparatives of €15.8m. Headline growth was credited to a threefold jump in sub-affiliate income totaling €11.4m (50% of …

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Kambi to revamp network following unsatisfactory 2023 results 

SBC News Kambi to revamp network following unsatisfactory 2023 results 

Kambi Group Plc has declared that it has achieved a ‘stronger foundation for growth’, following a difficult close to year-end trading which impacted its full-year 2023 results. Publishing its Fourth Quarter and FY2023 results this morning, the Stockholm-listed sports betting technology group registered a 23% decline in Q4 revenues to €44.3m (Q42022: €58m). The decline in period revenues was attributed …

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Kambi and PENN shake hands on retail sportsbook deal extension

SBC News Kambi and PENN shake hands on retail sportsbook deal extension

Kambi Group plc has inked a new deal with PENN Entertainment that extends their previous sportsbook platform agreement past the July 2024 expiry date.  Now lasting until 31 December 2025, the partnership will enable Kambi to continue supplying PENN’s retail US casinos with its sportsbook solutions lineup, such as kiosks, point-of-sale terminals, odds boards, and Bring Your Own Device technology. …

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Catena bets on Tech & AI upgrades to overturn dire FY2023 results

Catena Media

Catena Media Plc has initiated an extensive internal investment programme to advance its tech platform and AI capabilities, as investors are warned that challenging trading conditions will continue until the second half of 2024. The Stockholm-listed igaming media group published its full-year 2023 results, reporting a dire close to year trading, registering Q4 revenues of €14.5m, a decrease of 41% …

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Betfair sees odds plunge on hazy Joe’s re-election

SBC News Betfair sees odds plunge on hazy Joe's re-election

Betfair Exchange has released data on Joe Biden’s chances of re-election as US President – with the odds dramatically plummeting after an official report found the 81-year-old has a ‘hazy memory’. Biden’s odds have drifted out to 14/5 from 2/1, the operator revealed, with the President insisting ‘I know what the hell I’m doing’ and ‘my memory is fine’ in …

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