North America

North American news

888sport renews UK and Ireland-facing NFL partnership

888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …

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Aspire Global revenue climbs to €46m as momentum maintained on B2B refocus

Aspire Global has maintained ‘continued strong business momentum’ in the first quarter of 2022 according to CEO Tshashi Maimon, as the group prepares to move forward with its €410 million merger with NeoGames. The international B2B gambling group recorded an increase in Q1 revenues of 31.7% to €46.3 million (Q1 2021: €35.2m), along with a rise in EBITDA of 18.7 …

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Flutter brands FanDuel its hyper-growth child as costly UK headwinds mount   

Flutter Entertainment Plc has secured a ‘positive start to year trading’ as the FTSE100 betting group expands its recreational player base to ‘+8.8 million active monthly players (AMPS)’ across its global brand portfolio mitigating UK and Euro market headwinds.  Publishing its Q1 trading update (period ending 31 March), Flutter registered group revenues of £1.56 billion, up 6% on comparative Q1 …

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Spotlight Sports to deliver a Kentucky boost for Playmaker’s Yardbarker

Spotlight Sports Group (SSG) has moved to strengthen its standing in North America via a new commercial partnership with Playmaker Capital that will continue its expansion of betting services on the continent.   The sports betting content and technology group has entered into an agreement with Playmaker Capital, to service its flagship US sports media platform Yardbarker. SSG will provide …

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MGM targets $607m takeover of LeoVegas to move igaming vision beyond US shores

The board of LeoVegas AB has ‘unanimously recommended’ to investors an SEK 61 (€5.90) cash-per-share takeover offer submitted by US casino and entertainment group MGM Resorts. Publishing deal terms this morning, LeoVegas has advised shareholders to accept MGM’s offer, which has placed a 44% premium on the firm’s SEK 42.3 (€4.10) closing price on the Stockholm Nasdaq as of Friday, 29 …

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Pariekshit Maadishetti joins SCCG Management India leadership team

Igaming services provider SCCG Management has announced the appointment of Pariekshit Maadishetti as the latest addition to its leadership team in India. Maadishetti has gained experience in consultancy for several startup companies as an investor, board member or mentor, and has also been part of ‘many successful ventures’ in a range of industries. SCCG particularly identified Maadishetti’s experience as the …

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Pinnacle appoints new Business Development Director for B2B division

Rohini Sardana has become the latest addition to Pinnacle’s management teams, joining the sportsbook solutions provider’s B2B arm as Business Development Director. In her new position at Pinnacle Solution, Sardana will be responsible for upscaling existing partnerships and delivering the firm’s iFrame Solution and Risk management API to its global partners. Additionally, the new hire will also have oversight over …

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SBC Summit Latinoamérica 2022 set to bring together Latin America’s betting and igaming industries

The vast growth potential of Latin America’s sports betting and igaming markets will be in the spotlight when the SBC Summit Latinoamérica 2022 conference and tradeshow is staged at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida on 1-3 November. The event will again bring together executives and product specialists from sportsbook, igaming, land-based casino, and lottery businesses …

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Ontario Commission clarifies strict advertising rules on player bonuses & inducements  

The province of Ontario’s Alcohol and Gaming Commission (OAGC) has updated its guidance for marketing standards related to its online gambling regime that launched on 4 April.  The Commission seeks to clarify rules and standards related to the marketing of ‘inducements, bonuses and credits’ by third parties such as affiliates and media partners that promote Ontario licensed operators. Ontario laws …

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