Harry von Behr, Managing Director (Sport) at Spotlight Sports Group, discusses the evolution of the company, the recent refresh of the group brand, key focus areas for 2021, and why it’s an exciting time to be involved in the US market – both through the provision of expert content for B2B partners and the successful rollout of customer facing website …
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US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …
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Aspire Global has moved to enhance its status in the iGaming sector with the unveiling of its new rebranded AspireCore platform. The new product is already live in 25 regulated markets across the US, Europe, Latin American and Africa, and features a range of services intended on assisting operators with brand building and general operations. In order to achieve this, …
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Drawing upon lessons learned can help build the foundation for strong future performance, explained Elen Barber, Chief Marketing Officer at Kindred Group. An exclusive interview with Barber kicks off the first 2021 edition of SBC Leaders, delving into all things marketing, sponsorship, regulation and responsible gambling. Yet as the magazine title would suggest, Barber is far from the only leader …
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PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies. Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks. Among its key findings, it revealed that the average cost per …
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With the Super Bowl LV potentially becoming the ‘most legally wagered-on event in U.S. history’, engagement with fans ahead of the game has been a key focus for the Great Dane Nation – a VegasInsider podcast. In this edition of the Better Collective Spotlight, we sat down with the hosts of the podcast – NFL Hall of Famer Morten “Great …
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The speed at which you can get to market with a certified platform has become a crucial talking point for igaming operators as more US states open their doors to regulated gambling. We spoke to Daniel Files, Technical Compliance Business Director at Gaming Innovation Group (GiG), to get a better feel for the time and resources involved with certifying a …
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Playtech Plc faces a shareholder revolt with regards to how the company handled succession duties following the departure of Alan Jackson as Non-Executive Chairman last year. The Times reported that shareholders of the FTSE250 technology group are unhappy that Playtech’s board suspended its executive search for Jackson’s replacement last May – a move that saw Claire Milne extend her role …
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Sportech Plc has entered a ‘conditional agreement’ with Canadian Banknote Company (CBN) to sell its Bump Worldwide Inc subsidiary for a ‘gross consideration’ of CAD $10 million (circa £5.7m). Bump is the digital and in-stadia draw-based raffles solutions subsidiary of Sportech Plc which primarily services North American pro-sports franchises and collegiate sports organisations. Updating investors, Sportech confirmed that it had …
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Google has updated its ‘Play Store’ developer terms and conditions, announcing that it will allow real-money app downloads for a further 15 countries. Since 2017, Google has allowed its Play Store platform to process unrestricted real money app downloads for the markets of UK, France and Ireland, whilst allowing Brazilian users to download state-licensed lottery and horseracing wagering apps. Offering …
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