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Svenska Spel appoints Christina Kilström as Tur sales and marketing director

SBC News Svenska Spel appoints Christina Kilström as Tur sales and marketing director

Svenska Spel has appointed Christina Kilström as its new Head of Sales and Marketing of its ‘Tur‘ lottery and games division. Kilström joins Svenska Spel’s senior management having most recently served as marketing and communications director of the ‘Stockholmsmässan‘ exhibition center in Stockholm. Anna Romboli, Business Area Manager for Svenska Spel Tur, said: “I am very happy to welcome Christina Kilström …

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BGC sets out new rules on football clubs’ gambling social media posts

SBC News BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

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SBC Digital Latinoamérica agenda to focus on the region’s major opportunities

SBC Digital Latinoamérica

The SBC Digital Latinoamérica conference and exhibition is set to deliver a comprehensive analysis of the vast potential of the region’s betting and gaming markets, as more countries embark on the path towards regulated online gambling.  The virtual event on 2-3 March 2021 will feature content in Spanish, Portuguese and English, as it brings together the Latin American industry and …

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Cheltenham expands broadcasting and sponsorship agreements

SBC News Cheltenham expands broadcasting and sponsorship agreements

This year’s edition of the Cheltenham Festival will garner increased coverage on ITV Racing, whilst organisers have also found a new sponsor in WellChild. Racecourse Media Group – the rights holder to the week-long festival – usually allows its mainstream partner ITV to broadcast five races, as the final two are an important part of the contract with subscriber-based Racing …

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EPIC selected as CSPPA gambling awareness partner

EPIC selected as CSPPA gambling awareness partner

EPIC Risk Management has been selected by the Counter-Strike Professional Players’ Association (CSPPA) to become its global Gambling Awareness Partner. This agreement, lauded as the ‘first of its kind’, will see EPIC and CSPPA work together to minimise gambling-related harm within the esports sector. “We’re delighted to announce such a landmark  agreement. I must applaud the leadership of the CSPPA …

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Spotlight Sports Group ramps up Cheltenham excitement with Coral mini-series

Spotlight Sports Group ramps up Cheltenham excitement with Coral mini-series

In the run up to this year’s Cheltenham Festival, Spotlight Sports Group and Coral have teamed up to produce a new cinematic mini-series.  The mini-series, entitled ‘My Festival’, will consist of five cinematic features with insights from Coral ambassadors Colin Tizzard, Tom Scudamore and Chris Hughes. Sam Houlding, Spotlight Sports Group Chief Commercial Officer, said: “We are excited to be …

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Svenska Spel secures full sponsorship of ‘beloved’ Swedish Ski Association 

SBC News Svenska Spel secures full sponsorship of ‘beloved’ Swedish Ski Association 

Skidförbundet, the Ski Association of Sweden, has announced that Svenska Spel will serve as its new ‘principal partner’ for the next five years.  Through the agreement, the state-owned lottery and betting shop operator will become the lead sponsor of Sweden’s pro-skiing federation, committing an investment of SEK 125 million (€12.5 million) in Skidförbundet’s pro-athlete and youth development programmes. Svenska Spel’s …

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Low6 remains ‘on track’ for Q2 IPO

Low6 remains ‘on track’ for Q2 IPO

Low6’s plans to launch an Initial Public Offering (IPO) in Q2 2021 ‘remain on track’, according to Pires Investments – a shareholder in the mobile betting games and app developer. On 14 December 2020, Pires purchased the shares for a total consideration of £200,010. This was followed by Low6’s closure of a pre-IPO round, which subsequently raised £3.3 million in …

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GambleAware targets women with new ‘There, but not There’ campaign  

SBC News GambleAware targets women with new ‘There, but not There’ campaign  

GambleAware has launched its new ‘There, but not There’ nationwide marketing campaign, targeting women aged 18-54, seeking to raise awareness of its problem gambling treatment and support services.  The campaign forms part of the charity’s ‘National Gambling Treatment Services’ strategy for 2021 and follows YouGov research which revealed that ‘10% of women in Great Britain experience some level of gambling harm’. …

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Betclic Portugal debuts tough-tackling ‘RASTRO’ film

SBC News Betclic Portugal debuts tough-tackling ‘RASTRO’ film

Betclic Portugal has debuted its first feature short film ‘RASTRO’ depicting the story of an amateur footballer tackling the decrepit social and environmental conditions of Lisbon’s Setúbal district – the birthplace of world football icon Cristiano Ronaldo.  RASTRO forms part of Betclic Portugal’s wider ‘Futebol Bonito’ social responsibility project, in which the bookmaker will continue to raise funds for amateur …

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